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Film Publicity Secrets: Revealed!

by Christina Clarke
August 14, 2014
Industry

Tips and advice for filmmakers from publicists and industry PR veterans about strategies for a successful film premiere.

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Prime Minster Brian Mulroney appears in a fantastical image. He is pictured from the waist up wearing a flamboyant Liberace-style coat. There is a dazzling background behind him with campaign signs. He looks pale and a bit like a vampire.

CURRENT ISSUE

Issue 126: Fall/Winter 2026

Ladies and Gentlemen, Brian Mulroney is Matthew Rankin's irreverent docufantasia about Canada's 18th PM.

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@jess_earnshaw's family viewing: with JACINTA and @jess_earnshaw's family viewing: with JACINTA and now @babydoefilm, the director is developing a fine eye for complicated and nuanced family stories. @liamlaceywriter profiles an emerging talent. 📖 POV 125 🔗 link in bio 📽 Baby Doe is now on VOD; Jacinta is in Disney+ #Film #filmmaking #movies #babydoe #documentary
The Marathon of Hope continues. 🏃‍♂️ #RunTerryRun The Marathon of Hope continues. 🏃‍♂️ #RunTerryRun opens across Canada today. Our critics say it's a slice of our history that never ceases to inspire. 📖 read more in issue 126 🔗 review at povmagazine.com 📽 in theatres across Canada. #terryfox #moviereview #Canada #dailyinspiration
“It’s not our land that’s broken. It’s our relatio “It’s not our land that’s broken. It’s our relationship to land that’s broken.” Watch the trailer for @understorythefilm ahead of its premiere at @docnycfest! 🌱 🔗 link in bio 📽 Premieres Nov. 13 & 14 #understory #docnyc #trailers #movies #environment
🚨 In case you missed it at TIFF, Barbara Kopple's 🚨 In case you missed it at TIFF, Barbara Kopple's #UnionTown is back in Toronto for one night only this week, and we have tickets to the show! 📽 @hotdocs_ Sat, Oct. 10 @ 4:15 👍 "This film sees a master of documentary working at the top of her game." - POV 🎟🎟 If you want a pair of tickets, email info@povmagazine.com and tell us which union docs previously scored Barbara Kopple a pair of Oscars! ✊️ #toronto #contests #movies #screenings
Do you want to attend a screening of Ceremony at @ Do you want to attend a screening of Ceremony at @viffest? Use the codes below to redeem tickets to one of the festival's most popular titles! (One code per ticket while quantities last.) There are screenings on Oct. 10 & 11 this weekend. 41657961530347 54624803942104 68974981599683 46882546862952 72943676177319 46515004917530 42112395721628 20213407441557 🎟️🎟️ To redeem, follow the link below and select the “Adult 19+” ticket and follow the checkout process to the “Order Summary. On this page, look for the “Extra” box and enter your code to unlock your special offer. Enjoy the film! https://viff.org/whats-on/viff26-ceremony/
It's soup season, baby! 🥣 Doc Soup returns to @ho It's soup season, baby! 🥣 Doc Soup returns to @hotdocs_ this week with HANGING BY A WIRE. @gaborpertic gave us the rundown on what keeps this serious so popular. 🔗 story in bio 📽 Hanging By a Wire screens Ict. 7 & 8; series continues with Nuisance Bear in November 🐻‍❄ #toronto #movies #docsoup #Documentary #soupseason 📷 Photo 1 by Murphy Owusu
Women, life, labour. Beatrice Gibson tells @nirel Women, life, labour. Beatrice Gibson tells @nireliofidelio about creating an intersectional portrait of night owls and women talking. 🦉 🔗interview link in bio 📽 At Night is now playing at select festivals. #movies #film #Paris #night #beatricegibson
What's at stake if @markjcarney doesn't uphold the What's at stake if @markjcarney doesn't uphold the original terms of the Online Streaming Act? 🍁 @docnational's @j.v.carrington assess the situation in the latest Policy Matters column. 📖 Issue 126, on stands now 🔗 link in bio for the expanded online version Send a copy to your MP! #Canada #Documentary #Streaming #culture #cancon 📷: EDB3_16 / iStock
From makers of the Oscar winning #NoOtherLand, #NA From makers of the Oscar winning #NoOtherLand, #NAZA offers harrowing accounts of a history of violence. 📽 Now at @tiff_net; @hotdocs_ Oct. 28 🔗 review link in bio #moviereview #documentary #movies
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An archival image shows Terry Fox from behind. He is wearing a white t-shirt and black jogging shorts. He is holding a prosthetic leg in his hands. There is a white camper van beside him.

Run Terry Run Sets Box Office Record for Canadian Documentary

October 13, 2026
Gail Eastwood-Ritchey, a white woman with glasses and greying light-brown hair, sits in a courtroom and looks in the direction of a man making a speech. The man is partly visible in the foreground of the photo. He is standing up and only his arm and hand are in the shot as he makes a gesture.

Jessica Earnshaw’s Family Viewing

October 13, 2026
An Elder places his hand on a man in regalia during the sputc ceremony, a moment of blessing.

Ceremony Wins Best Canadian Documentary at VIFF

October 8, 2026
Botanist and author Robin Wall Kimmerer sits at a desk in deep thought while looking out a window. She is wearing a blue sleeved shirt and has long grey hair. Her desk is covered with a mess of papers.

Watch the Trailer for Understory Ahead of Its DOC NYC Debut

October 8, 2026
An archival image shows Terry Fox in close-up as he stands in front of a microphone. He has a smile on his face and is wearing a blue shirt with black letters that read "Beaver Creek".

The Never-Ending Marathon of Terry Fox

October 6, 2026

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Prime Minster Brian Mulroney appears in a fantastical image. He is pictured from the waist up wearing a flamboyant Liberace-style coat. There is a dazzling background behind him with campaign signs. He looks pale and a bit like a vampire.

CURRENT ISSUE

Issue 126: Fall/Winter 2026

Ladies and Gentlemen, Brian Mulroney is Matthew Rankin's irreverent docufantasia about Canada's 18th PM.

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