Telefilm’s Canadian Movie of the Week Series Launches on AppleTV

The Rest of Us kicks off Telefilm Canada’s Canadian Movie of the Week series on AppleTV

By Pat Mullen

Audiences can up their fill of Canadian content more easily thanks to a new partnership between Telefilm Canada and AppleTV. Beginning this week, the Canadian Movie of the Week feature will spotlight one Canadian film. Audiences can stream the film via AppleTV for only $0.99. Each week will offer a new film to help keep the pace of audience consumption habits during the pandemic.

This week’s release is The Rest of Us starring Heather Graham. The film is the feature debut of director Aisling Chin-Yee, whose doc No Ordinary Man hits general release this week. Other highlights in the release schedule include the 4K restoration of David Cronenberg’s masterfully provocative Crash, the ripped-from-the-headlines crime drama Target Number One, and Ingrid Veninger’s offbeat coming of age film Porcupine Lake. Audience can also have a crass Canada Day with The Kid Detective running the week of July 1.

“Discoverability is key to making Canadian filmmakers and their works thrive in an increasingly crowded marketplace,” said Christa Dickenson, Executive Director of Telefilm Canada, in a statement. “Hosting Canadian Movie of the Week on the Apple TV app makes it easy for viewers to explore Canadian films, from festival favourites to contemporary classics and much more.”

The schedule of weekly releases is as follows:

_The Rest of Us _
March 30 – April 5

Les Boys
April 6 – 12

_Wander _
April 13 – 19

_Canadian Strain _
April 20 – 26

Target Number One
April 27 – May 3

May 4 – 10

Crash (4K restoration)
May 11 – 17

May 18 – 24

Nadia, Butterfly
May 25 – 31

The Incredible 25th Year of Mitzi Bearclaw
June 1 – 7

Porcupine Lake
June 8 – 14

June 15 – 21

June 22 – 28

The Kid Detective
June 29 – July 5