POV co-presents YOIK FEVER

Point of View is proud to once again sponsor the imagineNATIVE Film + Media Arts Festival, taking place October 16-20, 2013 in downtown Toronto. While there are many great films to see over the course of the festival, we’re happy to be co-presenting Yoik Fever on October 18th. Full details below – hope to see you there!

Friday, October 18 12:00pm
TIFF Bell Lightbox

Norway • 55 minutes • 2013
Norwegian and Sámi with English subtitles
Rated PG
World Premiere

Yoik Fever follows Ylva, a young Sámi-Norwegian music major yearning to connect to her heritage through the dwindling Sámi singing tradition of yoiking. Part road trip, this wholly inter-generational journey undertaken by Ylva to master the art of yoik (accompanied by her mother, director Ellen-Astri Lundby) reveals the conflicted and courageous state of Sámi identity today. As Ylva makes personal connections to family yoiking traditions and cultural connections through yoiking legends like Mari Boine and Johan Sara, Jr., undercurrents of conformity and shame of identity reveal themselves as Ylva digs deeper into the loss of the beautiful yoik art form and into her family history. Filmed in an entertaining cabaret-style mash-up of film styles and genres, the film’s ending will leave you with a serious case of “yoik fever!”

Directed by: Ellen-Astri Lundby
Ellen-Astri Lundby (Sámi) is an award wining, independent filmmaker with a career spanning 24 years. Her films have been broadcasted in Scandinavia and screened internationally including her award-winning film, Suddenly Sámi/Min Mors hemmelight (2009).

For full festival listings, please visit imagineNATIVE.org.